Our founders have extended experience in the nicotine pouch industry, several of us took part in the launch of the world's first white snus. With our experience, knowledge and innovative spirit we continue to create revolutionary products. Innovation is in our DNA.
With our knowledge, prominent equipment and skillful staff we create and deliver premium quality products at a high rate. We want to say that we have the best quality on the market - we know what we do and we do it fast.
We have all the conditions to be flexible. We have the skills, we have the speed and we have the will. We know that adaptability is the key to success. With our flexible minds, we have unlimited possibilities.
Øyvind Simonsen
Established EPOK in the Norwegian market
(2015-2017). Øyvind has more than 30 years of
experience in the FMCG industry in Norway.
Act as CFO and commercial manager responsible
for sales & marketing. Founder of DNS, with Tony and Lotta.
John Aurlund
Chairman of the company.
Held several leadership positions in sales and marketing across all continents. General Management
experience from Market and Factory. Started his
International Tobacco Industry carrier in 1986 - 37 years
YTD. Worked for R.J. Reynolds Tobacco Int. SA and Japan Tobacco Int. SA. Valuable insights from Global Transformations, developing and leading strategic
initiatives in sales and marketing on a global scale.
Tony Persson
More than 20 years experience from technical and
production positions at the world’s largest snus factories (Swedish Match, Philip Morris, Gallaher,
British American Tobacco). Tony is our technical manger responsible for production, machines,
recipes, blends and patent development. Founder of DNS, with Øyvind and Lotta.
Geir Hammer
Managing Director.
Geir has 30 years’ experience from the FMCG sector and Retail operations for large companies.
The past 11 years as VP Swedish Match Norway and Denmark,
and took part in the establishment of International sales, Europe, Tax free and Border sales.
Lotta Båtemyr
More than 20 years experience from leading snus companies (Swedish Match, Philip Morris,
Winnington, Gallaher).
Lotta is head of our Quality
department and does extensive measures and testing of all our products. Lotta is also doing
production planning, logistics, procurement of raw materials and ingredients. Founder of DNS, with Øyvind and Tony.
Carl Fredrik Andersen
Export Sales Manager.
Carl Fredrik has extensive experience in production, product design, and sales, having held several leadership positions across various companies.
He is a positive, solution-oriented team player who prioritizes customer service and satisfaction, with product quality as a core value marketing on a global scale.
